Run by a designer, not an account team
Fifteen years, one pair of hands on every project.
Loyal Design Co. is led by Brian Punger, a New York designer who has spent fifteen years building identities and websites for businesses that outgrow their first logo. Every project gets his hands on it: strategy sessions, sketches, final files.
The studio stays deliberately small: senior collaborators brought in per project, no juniors learning on your budget, and a client list that mostly arrives by referral.
[ By the numbers ]
- Years in practice
- 15
- Projects in the portfolio
- 15
- Industries
- 9
- Service lines
- 4
Work spans combat sports, cybersecurity, mental health, construction and consumer goods. The common thread is founders who care what their company looks like when it grows up.
[ How we work ]
One designer, start to finish
The person in the kickoff call is the person drawing the logo and building the site. Nothing gets lost in a handoff because there is no handoff.
Strategy before surface
We ask what the business is actually trying to win before anyone opens Figma. Design decisions that cannot be defended in a sentence get cut.
Built to be handed over
Systems, files and CMS structures your team can run without us. Documentation is part of the deliverable, not an upsell.
Small on purpose
Senior collaborators brought in per project. No account layer, no capacity problem solved by hiring someone junior onto your budget.
[ The short version ]
A studio built slowly, on purpose.
- 2011
Founded in New York as a one-person identity practice.
- 2015
First full brand-and-website engagements, and the Kingz Balistico gi. Webflow becomes the default build platform.
- 2018
Work expands into product and UI: dashboards, apps and design systems.
- 2022
Certified Webflow partner. Migrations off WordPress become a standing part of the practice.
- Today
Four service lines, a referral-led client list, and a studio that still fits in one room.