[ Service ]Identity · Naming · Brand books
Branding & Identity
A mark is the easy part. The system around it is the work.
We build identities that hold up outside the presentation deck: on a gi patch, a job site truck, a Series A pitch, a 40px favicon. That means drawing for the smallest use case first and earning the big one.
Most engagements start with positioning and end with a brand book your team can actually run without us. Fifteen years of it, mostly for founders who care more about longevity than trend.
[ What we do ]
01
Positioning & naming
Where you sit, who you are against, and what you are called. Written before anything gets drawn.
02
Logo & mark design
Primary lockup, secondary marks, monogram and favicon, drawn as one family rather than retrofitted from a single file.
03
Identity systems
Type, color, grid, photography direction and the rules that keep them coherent across every surface.
04
Illustration & apparel
Custom illustration and graphics built for print, embroidery and screen. A specialty from years in combat sports.
05
Brand books
A document your team, your printer and your next agency can all follow. Specific enough to be useful.
[ How it runs ]
Eight weeks, four gates, no surprise invoices.
8 weeks typical2–3 routesBrand book included
01DiscoveryWeek 1
Interviews, audit, competitive read. We come back with a written position, not moodboards.
02DirectionWeeks 2–3
Two or three distinct routes, different on an axis we can name. Never three shades of one idea.
03RefinementWeeks 4–6
One route, taken to the smallest details and applied across real touchpoints before it is signed off.
04HandoffWeeks 7–8
Full asset library, brand book and a working session so your team leaves able to use it.
[ Selected work ]
[ All work → ]
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