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Three good location pages beat ten templated ones

Search engines and AI assistants both discount pages that only swap a town name. Fewer, better pages win.

A common request: one page per town in the service area. The pages end up identical apart from the town name, and search engines treat them as doorway pages.

What we recommend instead

Pick the few areas that matter most and write a page for each that could only be about that place: who you've worked with there, what's different about the work, how to reach you.

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