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[ Case Study ][ Branding · Product Design · 2021 ]

Rollshop

Red Rollshop hoodie with the knot mark and wordmark

[ The Brief ]

A belt knot standing for stability and camaraderie.

Rollshop is a jiu jitsu non-profit raising funds for people suffering from mental health issues, including PTSD, depression and anxiety.

The goal was to present the knot of the jiu jitsu belt as a symbol of stability and camaraderie, then carry it across a full line of apparel.

Client
Rollshop
Industry
Non-profit
  • Branding
  • Product Design
Rollshop wordmark and knot mark
Animated Rollshop hoodie
Black Rollshop beanie
Grey Rollshop beanie
Grey Rollshop hoodie
Olive Rollshop five-panel cap
White Rollshop hoodie with the knot mark

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